Posted in Editorials

Tips to Building Brand Awareness

Behind every successful business, product or service, there is an established brand reputation that helps build customer loyalty and confidence, driving overall sales and growth.

Keeping up with current market trends and understanding the key factors to help tap into your target audiences is integral to growing your brand. Here are a few tips to help initiate your brand strategy.

Social Media. It’s a force to be reckoned with. All social media platforms are conversation starters, network movers, reputation builders and breakers (so be careful how to use), and is a valuable resource for gaining insight on your target audiences. Utilizing content marketing such as sharing of social media posts, articles and videos, stimulate interest and begin to grow your reputation. Supporting a community event- blog about it, take pictures and post it on Facebook twitter and Instagram. Have a special sale or promotion you want people to know about- hit the social share button.

Public Relations. Promoting is what it’s all about. Through traditional print media, social media, community events or speaking engagements; tell your story. Who are you, what makes you different, what can you bring that’s unique and engaging? Use every opportunity to find avenues for press releases whether it’s a new product you are launching or a new partner you are teaming up with. Host special events and invite the public and media.

Consistent Messaging. Having a multichannel marketing approach is encouraged, as long as you keep your communications clear and consistent. Your brand should be recognizable to your current and potential audiences. Consistence tells your consumers you understand your approach and believe in it. This is a way to retain and build your customer base while reinforcing your identity.

Search Engine Optimization (SEO). In today’s digital age, improving your rankings in search engines to navigate users to your business is a must. Think about all those people trolling through the internet looking for your product or service. Wouldn’t you want to be at the top of that search list? SEO is about using key phrases and terms related to your services and products to drive traffic to your website.

Customer Experience. Consumer interactions and touchpoints are the most valuable assets you have. By creating positive integrated experiences for your customers, you reap the rewards of word of mouth referrals, positive image reinforcement, return customers and of course, increased brand reputation and revenue. Whether it’s a call, in person meeting or email, think about how you can craft your selling points to be useful, engaging and unique to your customer. Tell your story be presenting the opportunities and how or she can benefit. Use your time to take your customer through a journey, in which they will keep returning to experience.

According to a recent article in Forbes, “We need to think about our reputations as a constant, competitive advantage; a driver of growth and prosperity; and a strategic asset.” Building brand reputation is a top of mind marketing initiative.

Posted in Health

Benefits of Meditation for Children

From television screens to I-pads and cell phones and social media, children’s minds are overloaded with information. Not all of what they are exposed to has a positive impact, but often, reinforces thoughts and images that induce temperamental behaviors and effects healthy development.

Dating back to centuries ago, practicing meditation has been found to have a profound effect on the mind, body and soul. Meditation is now also seen as a useful tool for children of all ages, in educational settings, at home or even on the athletic field. Here are some benefits children can reap from just a few minutes a day of mindfulness.

Improved focus. Concentration is important at any age and the sooner children are trained, he or she can perform more efficiently academically and socially. Meditation removes distractions and invites comfort. Children can learn attention skills and develop a higher regard for their surroundings.

Researchers in Australia conducted a study of 26 children with attention-deficit/hyperactivity disorder (ADHD) between the ages of four and 12 who were treated with Yoga Meditation for six weeks.

Findings of the study included;

  • Reduced hyperactivity
  • Reduced impulsiveness and inattention
  • Improved parent-child relationships
  • Enhanced self-esteem
  • Reduced use of medication in 50% of children

Reinforcing positivity and build self-awareness.  A meditation routine can transform the way children respond to stress, fears or anxiety.  A peaceful break of breathing and relaxation can help children refresh their thoughts to focus on the positive, blocking out negative energies or thoughts. Guided meditative affirmations help children increase their self-confidence and help them tune in to their feelings or actions. For example, by him or her hearing and repeating the words “I am safe,” “I am calm” or “I am proud of myself,” can help shape their attitude and behavior.

Excel academically. A study published in Developmental Psychology found that 4th and 5th grade students who regularly performed meditation exercises did 15% better on math tests. We know focus and concentration is improved, so it only makes sense kids will excel in their schoolwork. Kids need encouragement to progress in their studies, at any level. Meditation stimulates the brain and reinforces the idea of succeeding and believing in our abilities. Children develop a connection to learning and are able to be happier doing it.

Physical strength and endurance. Healthy living begins at a young age. Meditation helps improve breathing and heart rate, reduces blood pressure, and overall promotes healthy heart, brain and functioning. Meditation also helps recharge the body releasing both physical and mental energy, which in turn maintains overall health.

Children need a supportive and nurturing environment to thrive in from a young age. They need to be conditioned to face difficult situations with positivity and confidence.

Meditation in a quiet, non-distracting place can offer children a way to experience peace, happiness and to allow them to express the joys of their childhood. Find a few minute a day to invite meditation into your children’s life whether it be through breathing exercises, guided meditations, positive affirmations or just sitting quietly.